Guitar giant Fender has released a new study examining the guitar playing market in the USA and UK. Partnered with research firm Egg Strategy and award-winning neuroscientist David Levitin the study reveals that:
- 72% of respondents picked up a guitar to gain a life skill or as a means of self-betterment
- 42% of respondents viewed guitar as part of their identity
- Women account for 50% of all beginner and aspirational players.
The research highlights that playing guitar is good for your mental health, allowing players to escape from the pressures of work or family life.
The research was commissioned by Fender in order to better understand the current generation of USA/ UK based guitar players, their needs, desires and overall lifestyle preferences.
Previous research by Fender highlighted that 45% of new Fender guitars are sold to first-time players, 10% of whom will be players for life.
Of course, there are plenty of female guitarists who can provide inspiration for anyone wanting to pick up a guitar for the first time. Among them is Joanne Shaw Taylor who will be releasing a new album next year. It’s just a shame that her current UK tour didn’t include any dates in Scotland though.
Although the research from Fender highlights how playing guitar may be good for your mental health, this doesn’t apply to everyone…..